The marketing of a film is the taking the product of a film and taking it to the audience. advertising is  trying to reach that audience. In wonder Woman all of her posters show The main character about Wonder Woman they want to show her as a feminine character and to show that show is a main focus of the film.

Tank 432 had to get a company in for their marketing strategy kaleidoscope took it and marketed it in their own way. kaleidoscope made a poster with people in army clothing and it made it look like a war movie. They also used trailers.


  Conglomerate films have a larger budget. They make use of vertical integration whereas Independent rely on horizontal integration. Conglomerates have a mainstream audience whereas independent have a  niche audience.


Synergy is when two or more companies work together which gives them additional bonuses

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